YEAR OF THE TYGA
It’s safe to say that 2018 was a comeback year for much of rap royalty. Meek Mill had a triumphant return to the scene with his album, Championships and Soulja Boy has resurfaced as everyone’s favorite entrepreneur. However, even Tom Brady who came back from a 3-28 deficit would nod to Tyga for having the biggest comeback in 2018, while also successfully positioning himself for a monster 2019. Year of the Pig? Nah fam, Year of the Tyga.
The once Young Money signee has had the chips stacked against him in the past for that a bunch of shit that wasn’t really music related. Were there some underperforming albums, and singles along the way, sure. Can you say Kyoto? Tyga’s experimental R&B album that had dismal sales and fan response. In fact, it was the worst project in terms of sales that Tyga had released in his tenured career.
So what fueled this incredible comeback? I like to say it was my own personal campaign calling my friends to put more respect on Tygas name, then again I really can’t take credit for this. It wasn’t gimmicks, a clothing line, public beef (until recently), but it was Tyga finding a new home with Empire Distribution, and doing what he does best making hit records.
Tyga kicked his comeback tour off with his single TASTE that not only ruled rhythmic charts for weeks and peaked at No.8 on the hot 100 charts. Similar to his #BitchImTheShitMixtape dating back to 2012, Tyga found a similar recipe to making his records with an elevated 2019 west-coast pop sound. His edgy delivery while providing laid-back infectious lines portraying partying, butts, drinking, and riches has been the perfect combination for his recent successful records.
Follow up records like SWISH, his feature on Iggy Azelia’s Kream and Dip Ft. Nicki Minaj had the industry all agreeing that Tyga’s resurgence was taking place. It’s safe to say every move and record Tyga has made since last summer has allowed him to position himself for a monstrous 2019, one that has already been kicked off with Girls Just Wanna Have Fun (Prod. Dj Snake) Ft. Rich The Kid & G-Eazy. In my opinion 2019 will be the year of the Tyga for multiple reasons. First, we can expect an album this year under Tyga’s new label, that has allowed him to have full creative control over his music and brand. Furthermore, Tyga’s recent charting records and resurgence make him an attractive urban feature for all main stream and upcoming artists. So expect to see Tyga appearing on other artists singles, albums, & more.